About Us

The design process re-imagined.

Disruptive companies have without a doubt been on the rise over the past decade, changing the way things have been done for years like ride sharing and accomodation. Making them far more accessible and customer-centric.

Our story is no different, ROG creative director Phoebe noticed an increasing demand for a service that just wasn’t there for those that needed it.

Determined to launch an e-commerce product of her own, she joined community groups of fellow entrepreneurs and start-ups - all sharing advice through different stages of the launch journey.

“I couldn’t help but notice so many start-ups needing an Industrial Designer, but no idea where to start looking for one”

A quick google search for “Industrial Designer Melbourne” will get you overwhelmed just as quickly, with the webpages of large consultancy firms catering to existing organisations that already know what Industrial Design is all about.

There’s no one there for the early stage founders just starting out with their product idea. The ones that don’t have the investors or funding yet to be able to afford the tens (or hundreds) of thousands necessary to engage a traditional design firm.

That’s where we come in.

We’re here for all the entrepreneurs and start-ups that have been left behind, giving them exactly what they’ve been searching for to turn that idea into a reality!

So go ahead, take a look around the website (if you haven’t already) at all the ways we can help you out. And as always, if you have any questions or are ready to take things to the next level - we’re only an email away, and we promise there’s none of those intimidating conference rooms!